Private Equity’s Guide to Focus: Thesis Development and Deal Sourcing

This special replay highlights an essential episode on how private equity firms identify where to invest and how to strategically source opportunities. Doug McCormick and Lloyd Metz join Sean Mooney to explore the art of specialization, building investment theses, and balancing focus with innovation. They share insights into why focus matters for both LPs and success in deal-making, how sourcing strategies evolve from industry expertise, and why relationships with investment bankers and direct outreach are critical. Whether you’re a business owner or a private equity professional, this episode outlines the foundational strategy behind deal selection and sourcing.

Episode Highlights

2:07: Doug and Lloyd discuss why staying within an investment thesis matters for LPs and how firms develop their areas of focus.

8:46: The importance of specialization: How focus, relationships, and expertise enhance credibility with business owners and deal sources.

19:48: Building investment theses: Tracking data, trends, and customer behavior to unlock adjacent opportunities.

34:08: Strategies for deal sourcing: Working with investment bankers, targeting specific sectors, and building long-term credibility.

50:52: The future of private equity marketing: How firms can build brands, leverage new tools, and attract opportunities directly.

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